Items include
- 1 Case Studies
- 1 Podcasts
- 29 BID Newsletters
customer acquisition
Case Studies
Apr 14, 2022
Traditions Bank selected PCBB and Profitability FIT as they faced many business challenges including not pricing business loans competitively.
Podcasts
Dec 12, 2022
It's always a good time to focus on keeping your customers happy and loyal. In this episode of Banking Out Loud, we discuss ways to increase customer loyalty and offer 3 tips to get started and also key mistakes to avoid.
Mar 20, 2024
Is getting into an interest-rate war the only way for CFIs to compete for deposits at higher interest rates? We review alternative strategies for keeping up with aggressive offers from online banks and other competitors.
May 28, 2024
With mobile banking gaining popularity, offering a test-drive, demo, or trial of your app can help you gain new customers. We discuss possible strategies and examples from other institutions.
Apr 24, 2024
CFIs looking to grow their business may want to focus on the growing needs of small- and medium-sized businesses that are also looking to scale. We spotlight three financial institutions that are doing just that.
Mar 14, 2024
For banks, the big three issues for 2024 are deposit growth, customer acquisition, and digital enhancement. Those three are perennial list toppers. We discuss why that is and how 2024 will shape your approach to meeting those priorities.
Dec 21, 2023
Offering financial services to unbanked and underbanked consumers can help CFIs grow their customer bases and strengthen their communities. We discuss the most common groups who are not utilizing banking services, the factors behind their financial decisions, and how you can reach them as customers.
Aug 16, 2023
Are you a new lender who needs to build your base of potential clients? Networking at local events or on social media can be daunting, but there are ways to make it less so — and even fun and satisfying in the process.
May 15, 2023
Recent bank failures and subsequent federal rescues can cause customers to wonder about the stability of all financial institutions. CFIs that have sponsored local events and supported local organizations may be able to reap some benefits from the goodwill they’ve accrued in their community. Read on for ideas.
Apr 17, 2023
Some members of the financially-savvy Generation Alpha are starting to enter their teenage years. With children in the US “earning” $26B in 2021, should CFIs already be appealing to this cohort? We discuss some of Gen Alpha’s key characteristics and review some of the products and services targeting children and teens.
May 10, 2022
Community financial institutions may not consider mobile ads when defining their advertising strategy. However, with the average American using their smartphones over four hours a day, you could have a captive audience for mobile advertising. We explore mobile ad spending, the types of mobile ads, and what kind of content to use.
Jul 3, 2020
Many children are stuck at home this summer, as camps have closed and summer plans have been canceled. This might be a good time for financial literacy programs for our youth and your future customers.
Sep 2, 2021
The wealth transfer of $68.4T is coming. Do you have the wealth management services to support this? Community financial institutions with these services gain a new revenue stream, strengthen existing client relationships, and attract new customers. Here are the opportunities and obstacles when planning for wealth management services.
Jun 13, 2022
CFI’s are exceptional at attracting new business. But according to a recent J.D. Power study, there is still room to improve in maintaining those customer relationships after they’ve been onboarded. We provide 3 tips for your institution to consider to help foster those relationships from the beginning.
Feb 1, 2022
With the explosion of gig workers, the needs of some small businesses have changed. Many self-employed business owners are looking for time-efficient, digital financial services so that they can focus on growing their businesses. Here are five important areas to address in successfully appealing to these businesses.
Mar 4, 2022
Customer loyalty is considered the key to customer retention. An important part of that loyalty is customer effort. Do your customers have to work hard to access your products and services? Unhappy customers cost companies $75B globally, so it is important to minimize your customers’ efforts. We show you five areas to be especially watchful.
Sep 29, 2021
Nonemployer firms, which consist of only the owner, have had a hard time with funding, according to a recent report from the Federal Reserve. While 41% of these small businesses reached out to big banks for PPP loans, only 52% of those received the funds they wanted. Community financial institutions have an opportunity with this sector.
Apr 8, 2021
Generation Z’s spending power is $3.4T globally and $143B in the States alone. They are becoming a powerful force, yet they welcome guidance and advice. Community financial institutions have an opportunity to reach these 78MM Americans by offering entrepreneurial guidance, providing financial education, and connecting with their altruism.
Apr 17, 2020
During this pandemic, communication has focused on being immediate, urgent and short. As things start leveling off a bit, your communications will change too.
Mar 9, 2020
Credit cards for entrepreneurs could be an untapped market for community financial institutions. This insight comes from a few different studies, which we want to highlight today.
Feb 14, 2023
Attracting Generation Z customers requires a thorough understanding of the unique needs and challenges of this group, as well as the ability to demonstrate such knowledge in ways that will resonate.
Sep 26, 2022
Connected TV (CTV) is rapidly becoming the medium of choice for a growing number of consumers — a shift that provides CFIs a cheaper and more effective way of marketing. We dive into why CTV is so effective and what to keep in mind, if you want in on the trend.
Dec 22, 2022
After a few tumultuous years for businesses, where and how to best deploy your CFI’s marketing budget will be critical in the year ahead.
Jan 23, 2018
Women are becoming more influential in business. They also control more than half of personal wealth in America, so are a growing client segment. Key opportunities abound for wealth management and small business loans.
Dec 2, 2022
The concept of cold calling has fallen out of favor. But there is a way to use the phone for sales prospecting that may be more acceptable. It is called “warm calling,” and it could help your CFI generate new sales and profits.
May 12, 2022
Financial institutions are increasingly under pressure from stakeholders to demonstrate their commitment to addressing environmental, social, and governance (ESG) issues. We look at four ways in which ESG initiatives could result in benefits for community financial institutions, such as attracting new customers, as well as contributing to a more sustainable future for their communities and beyond.
Feb 16, 2022
Gen Z is the fastest growing market segment and will make up almost one-third of the workforce by 2030. These young consumers are tech-savvy, value-driven, and financially cautious. Here are four strategies for community financial institutions to engage Gen Zers early on in their financial journey.
Feb 9, 2022
Gen X and millennials will receive $68.4T in transferred wealth over the next 25 years. Making sure that you have nurtured household relationships to retain these critical customers could provide community financial institutions with a long-term profitable customer base. Wealth management services offer a unique opportunity to target these age groups. Here are five strategies to help.
Sep 16, 2019
Sub-brands can be successful, and some community banks are starting to use them. Would sub-brands work for your institution?
Nov 9, 2017
Banks have a role in connecting multi-generation families from Baby Boomer grandparents to their grandchildren.
Dec 14, 2017
The FDIC offers insured banks opportunities to connect with young customers through the Youth Banking Network. Should your bank participate in this program?