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millennials
Oct 28, 2024
As baby boomers age, they will pass their assets to their heirs. CFIs want to inherit those professional relationships. We discuss best practices for nurturing relationships with the next generation.
Aug 22, 2024
There is more to generational differences than birth years. Being aware of the shared preferences among specific demographic groups can help CFIs’ efforts to tailor product offerings and marketing efforts to these individuals more effectively.
Mar 1, 2019
What do you need to know about digital-first customers? We shed some light on this topic with insights from a recent survey.
Aug 29, 2018
Before you start blaming your young bank employees' online habits for security issues, you will want to see what one survey found out.
Aug 4, 2022
The pandemic may have driven more people to digital banking channels, but CFIs shouldn’t go overboard overhauling all of their branches to strip away essentials — particularly human staff. Branch design going forward should be a mix of styles, depending on customer makeup and geography, with a “hub and spoke” approach that is flexible to accommodate changing characteristics.
Mar 1, 2022
Looking for international business customers? You don’t need to look far. Many reside in your communities, but in places that you may not consider. According to JPMorgan Chase, 14% of SMBs plan on expanding beyond US borders in the next 3Ys. We uncover three places to find SMBs needing international services.
Oct 1, 2021
America’s 72MM baby boomers are starting to retire. Given that they own approximately 40% of small businesses, is your community financial institution prepared for the resulting shift in ownership and transfer of wealth? We provide three strategies to pave the way for a successful transition — start the conversation with your clients early, establish a relationship with the new owners, and onboard them seamlessly.
Jul 23, 2021
Millennials seem to be lagging behind their generational cohorts financially. Yet, there are indicators that this could be changing. Compared to baby boomers, millennials had higher incomes and more financial assets at 40. Let’s look at the financial challenges this demographic faces and the traits that make them solid, profitable bank customers.
Nov 18, 2020
There have been several studies on millennials. We bring you some highlights so you can create more connections with these customers.
Dec 16, 2019
Many younger people are concerned with financial security. Could wealth management be a gateway for millennial customer acquisition?
Aug 30, 2019
Almost 33% of consumers and business owners agree that new technology will lead to safer payments. Subsequently, businesses are increasingly accepting card and digital payments. Can your bank support them?
Aug 16, 2019
A recent study found that 75% of millennials choose their banks based on recommendations from family and friends. We show how to attract millennials through your baby boomer customers.
May 31, 2019
It was recently reported that immigrants to the US now make up nearly one-third of all US entrepreneurs. We provide tips on how to attract and retain this important group of business customers.
Feb 27, 2019
There are 4.8mm Americans who consider themselves digital nomads. What are they and could there be opportunities here for community bankers?
Feb 20, 2019
According to one top advertising agency, we have gone from being exposed to 500 ads a day in the 1970s to more than 5,000 a day today. How can community banks break through that level of noise?
Feb 5, 2019
For community banks focused on a "personal touch," supporting a digital 24-7 world is challenging. We give you some tips to help.
Nov 10, 2017
Technology can blur the sense of connection between a bank and its customer. How community banks can stay connected in the tech age.
Sep 25, 2019
Demand for loans is growing with millennials. Does your institution know how best to appeal to them?
Jul 9, 2018
As community banks look to millennials as future loan customers, they may need to rethink how they assess creditworthiness. We provide you with some thoughts here.
Jan 27, 2022
With gaming revenue reaching over $180B worldwide, some companies are tapping into the virtual worlds of online gaming to market their brands and engage with new customers. While this marketing channel is still in its early stages, some creative and forward-looking community financial institutions may do the research and take the leap. We share an update on metaverse marketing.
Apr 17, 2018
Contrary to popular belief, many millennials actually care about their finances. Tips to help your millennial customers with their financial goals.
Sep 3, 2020
Millennials have been especially hard hit during the pandemic. We explain how to help these customers.
May 16, 2022
Zillennials are a micro-generation between Gen Z and millennials that have grown by five million employees in the past 5Ys, according to the US Bureau of Labor. They have also grown highly dissatisfied with their jobs. We provide highlights from a new study and guide you on how to appeal to this micro-generation.
May 12, 2022
Financial institutions are increasingly under pressure from stakeholders to demonstrate their commitment to addressing environmental, social, and governance (ESG) issues. We look at four ways in which ESG initiatives could result in benefits for community financial institutions, such as attracting new customers, as well as contributing to a more sustainable future for their communities and beyond.
Feb 9, 2022
Gen X and millennials will receive $68.4T in transferred wealth over the next 25 years. Making sure that you have nurtured household relationships to retain these critical customers could provide community financial institutions with a long-term profitable customer base. Wealth management services offer a unique opportunity to target these age groups. Here are five strategies to help.
Nov 3, 2021
Community financial institutions (CFIs) face an aging customer base, while managing rising competition from larger banks and new challengers. To maintain their relevance and continue to prosper, CFIs need to attract a younger clientele. We look at what CFIs can do to win over the younger generations.
Nov 24, 2020
As some people migrate to the suburbs, community financial institutions have an unprecedented opportunity to attract these "on-the-move" customers. We provide three strategies to capture this segment.
Nov 30, 2020
Younger generations aren't naturally drawn to banking. We give you four ways to recruit for longevity & ROI.
Aug 21, 2020
Having the right approaches in place can increase the strategic importance of independence for all your stakeholders. We have some key strategies to start.
Feb 7, 2020
Smartwatch banking used to be only for the most tech-savvy financial institutions. But now, it can be another nifty tool for community financial institutions to offer, particularly to millennials and Gen Zers.
Dec 10, 2019
In a recent survey, 56% of financial institutions revealed that it is challenging to retain younger talent. We explain why, and how to tackle this situation.
Jul 3, 2019
Deposits at community banks are growing in rural areas faster than big banks. However, more needs to be done in metropolitan areas. We offer some guidance.
May 2, 2019
For those losing deposits to alternative accounts, it might make sense to think about revamping your traditional checking account with brand new features to lure depositors - particularly the younger crowd.
May 15, 2019
Faced with high childcare costs, many working parents are forced to take drastic measures. What your bank can do to retain these employees and keep them happy.
Jan 14, 2019
A few community banks are trying out the "subscription model" to attract and retain younger customers specifically. What to consider if you want to test this model.
Jan 23, 2019
Deposit growth is a top priority for banks, and appealing to millennials may be a way to do it. But, this can be tricky too.
Feb 8, 2019
We review a recent report from Deloitte on digital banking and explain how the findings can help your community bank.
Sep 4, 2018
One Gallup survey found workers 21 to 37Ys old were 3x more likely to change jobs than older workers. How can community bankers stem this flow?
Feb 14, 2018
Over a quarter of surveyed millennials said they would choose Bitcoin as an investment over stocks. How to talk to your millennials about cryptocurrencies.
Nov 9, 2017
Banks have a role in connecting multi-generation families from Baby Boomer grandparents to their grandchildren.
Nov 13, 2017
There is a new generation that could prove to be the best customers of your bank. How to start attracting them today.